Saturday, June 2, 2012

History of Swarovski

The Austrian company Swarovski at the beginning of the century created a civilized exchange of goods where others saw the crime. Company founder Daniel Swarovski was able to open up new niches, catching the spirit of the times. Hundred Swarovski in the middle of the century supplanted by more substantial margins of Italian rivals. Daniel Swarovski was born in 1862 in the northern part of the Austro-Hungarian Empire, in the small Bohemian village. Bohemia became famous as a center of manufacturing and glass processing. Junior Daniel decided to go the way of their ancestors.

Having spent two years in the studio of his father, 18-year-old Bohemian nugget went to Paris, who was then the cultural and scientific capital of the world. A few years in Paris, Daniel studied chemistry, physics, mechanics and other necessary engineering science. In 1883 an inquisitive bohemian went to the first World's Fair Electricity, held in Vienna.
Looking at the amazing electrical machinery, Swarovski was thinking about the electrification of its rock-crystal work. Nine years later he made the first in the world elektrostanok for cutting stones. Since this all started. Cut stone became an industrial process, and therefore much cheaper. In 1895, Daniel with the assistance of his half-brother of Franz Weis and with the support of the financier Armand Kossman has opened his own business. He moved his family and companions in the Tyrol, in the small village of Wattens. There, away from prying eyes, opened the first factory of the industrial cut Swarovski stones. Then she still did not wear the name of the owner and restrained called DS & Co (that is, "Daniel Swarovski & Co."). Things went well once a beginner. It turned out that the factory machines can achieve a much higher quality cut than in the processing of hand.

So in the depth of ore Tyrolean winds raged throughout the industrial revolution and entered into such a conservative area as jewelry. In 1900 Swarovski expanded the space and hired 200 more workers. Then the company got its present name - Swarovski. Production has taken a larger scope. In 1911, Daniel Swarovski m together with his sons began to develop a new process for manufacturing crystal. During the First World War, when the demand for jewelry production in Europe fell sharply, the company has established production tools and abrasives for grinding and polishing machines, due to what was saved from ruin. This company manufactures products to this day under the name Tyrolit.

Forge gems people have sought since time immemorial. This craft has always been a means of fraud and illegal profits. Even the great goldsmith of the XVIII century Georges Frederic Strass (his name is now known as imitation precious stones - "crystals"), which was able to forge diamonds remained in the history of an adventurer, a hoaxer. The first manufacturer of a civilized forgery was Daniel Swarovski. He turned the imitation of precious stones in the original, legal, and demanded a very profitable occupation. In 1891 Swarovski began in his spare time to handle his first crystal crystal. However, production of "fraud" has become a lucrative business until much later - in the 20s of our century. While in Europe and America began to build the mass production of clothing. Consumers are not only ordered the tailor suits, but more often bought clothing in retail stores. One of the bugle became fashionable novelties.

In 1920 Swarovski began producing his famous crystal. The unique machine he is now sharpening stones are not, and the glass with a high content of lead oxide. Swarovski glass beads and produced similar to diamond crystals, which with a light hand at the time of famous fashion designers Coco Chanel, Christian Dior and Shiaparelli started wearing fashionable women around the world. For a small Austrian company came the golden days. It turned out that the world only Swarowski can do such beautiful, expensive-looking crystals. Since products manufactured in the Tyrolean village became known all over the world. In 1929 the range has expanded Swarowski. The company began producing glass-reflectors for motor vehicles and other equipment under the brand name Swareflex. In 1935 the company opened the production of optical devices under the brand name Habicht.

During the Second World War, fashion houses of Europe, of course, failed. Crystals and glass beads were unnecessary. However, the wily Daniel Swarovski ways known to him only managed to overcome all obstacles, German (Austria was annexed by Nazi Germany), and establish market their crystal products in the United States. In the 40 - 50th with the restoration of peace in Europe once again there was a demand for fashionable clothing. Swarovski has established contacts with the new high-fashion houses in Europe and America. The firm, along with the launch of mass production began to perform exclusive orders. It was at this time revealed a talent grandson Daniel - Manfred Swarovski. In the mid-'50s, he managed to create a technology to produce multi-colored crystals. Again, Swarowski hit the mark. Coloured crystals have become fashionable, with a consistent audience. Colored crystals from Swarovski are a sign of luxury. Exclusive beautifully faceted crystals of large size are listed on the level of precious stones. Swarovski rhinestones manufacturing technology has continued to keep a secret. Solid competitors - the famous glass factories of Venice on the brink of ruin.

In 1956, the firm's founder, Daniel Swarovski has died, leaving a family of prosperous business. In 1965 the company began production of high quality crystal for chandeliers. He was distinguished by a high optical purity, which was achieved thanks to the high content of lead oxide in the glass - 32%, as well as by high-precision grinding of the faces. In 1976, Swarowski has opened a new production line - Sylver Crystal. These small decorative items, souvenirs to decorate the interior is now well known throughout the world, including in Russia.

Marketers Swarowski tried to make these products an aura of collection. And in 1987, with the assistance of the international company appeared "Collectors Society articles Swarovski". To keep prices high and keep the secrets of technology, destroying all of the tools that were used for the production of collectible items, and supporting documentation.

Thus, old jewelry from Swarowski cost more than the relatively new, making them attractive for private investment. Usually the price of small crystal from Swarovski stuff ranges from $ 30 to $ 600. Since Swarovski is a family business, all financial information contained in the same strict confidence as well as technological. We only know that at the present time, Swarovski is the largest private company in the Austrian region of Tyrol. At 75 mills 9,500 firms operate. The company has 19 subsidiaries and 44 sales companies in 31 countries. The company's headquarters, as well as 100 years ago, is located in a small Wattens. In Swarowski are very sensitive to the traditions.

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